In Google says Keyword Meta Tag is not being used I included a video, of Matt Cutts, verifying this to be true. However, he also stated Google uses the Description Meta Tag as the Search Snippet.
Matt Cutts is a Software Engineer for Google. He works as the head of Google’s Webspam team. This means he plays a large roll in how search results are determined on the Google Search website and probably has had a lot to do with the Google Search Appliance.
When Matt says the Description Meta Tag is often used as the Snippet, in Google’s Search Results, I want to know more.
I’m pretty familiar with what a Snippet is, but others may not be. So, the first thing we want to do is to show what a snippet is and how it is used.
Here is an example of the Description Meta Tag being used as a Snippet:
This image was taken from the Improve snippets with a meta description makeover article on the Google Webmaster Blog. This is a very helpful article for those who need some insight as to what a Snippet is and how to write good content for the Description Meta Tag.
The Snippet can provide important information to people using search engines to find your web site.
How to get the biggest bang for the Snippet buck, with the Description Meta Tag!
- Use 135 to 155 total characters or less. This includes commas and spaces.
- Try to avoid the use of symbols in the values.
- Avoid using anything other than your own website content.
- Avoid bashing other websites, products or services.
- Avoid trying making comparisons.
- Avoid the use of links or web addresses.
- Avoid bad grammar and misspelled words.
- Avoid complicated, run on sentences.
The eight guidelines above, will give you the biggest bang for the Snippet buck, when using the meta name=”Description” meta tag.
If you are still unsure about the roll of the Description Meta Tag, hire a professional to help.