The appeal of the Google AdWords program is:
No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.
Yet, there are people, all over the world, trying to make things sound so much more difficult than it really is.
Sure, all web sites are subject to Copyright Laws! You simply cannot use someone else’s published work as your own. This applies to code, design, graphics, layout and content. Web sites are no different than printed material in this regard.