Internet Marketing is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. – Wikipedia
Internet Marketing is both complicated and fragile, though it isn’t nearly as complicated and fragile as many “experts” want you to believe. I for one, think much of the Internet Marketing industry revolves around grossly over-exaggerated details, over-hyped buzzwords and confusion. For me, these issues start with long, complicated and over-involved definitions, which could easily be shortened.
Internet Marketing is a broad marketing area, which includes all marketing types, made visible to people, through some form of internet connection. – originally authored by: Bamajr.com
Internet Marketing is a Broad Marketing Area
It is so broad, I can divide it into the following 11 smaller, more specialized, areas of focus:
- Affiliate Marketing
- Display Advertising
- Email Marketing
- Inbound Marketing
- Referral Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Video Marketing
- Web Design
- Web Presence
In looking at this list, it isn’t hard to understand how one can overlap another. For instance, quite a bit of Affiliate Marketing is made up of Banner Ad placements, which is actually part of Display Advertising. Banner Ads are also used in Email Marketing, Search Engine Marketing, Social Media Marketing and Video Marketing.
For a lot of people, this overlap is where confusion starts and many, in the industry, prey on this confusion.
I hope this website can simplify Internet Marketing, down to its most basic form and provide the fundamental principles behind each Internet Marketing component.
Internet Marketing “Experts” over look Key Areas
Web Presence is brought up, from time to time, but it usually isn’t regarded as its own marketing type. Personally, I think the validity of those people, should seriously be questioned. Building a strong Web Presence is just as important, if not more important, than most of the other marketing types.
Along with Web Presence, Web Design isn’t often considered as its own marketing type, either. I don’t even understand how that is possible. Isn’t the point of all these other marketing types, to drive traffic to a well designed and engaging website? Aren’t websites where traffic is ultimately converted into revenue? The fact is, most of these other marketing types are useless, or at the very least, far less effective, without a well designed and engaging website.